Bloomberg X is an invitation-only global community for marketing leaders. Its mission is to provide exclusive experiences, insights and inspiration focused on marketing trends, data and tech for community members. I created the overall brand identity and invitations and collateral for all events.

Designed a system of presentations and templates for Bloomberg Media Group and over ten brands within the group.

Branding, event collateral and presentation design for Bloomberg Media Group’s 2019 Global Sales Summit.

Luxury sales brochures for Bloomberg Pursuits.

Logo, brand identity and presentation design for Compass — Bloomberg’s digital Ad Product Suite. Compass brings the art of storytelling together with the science of strategic audience targeting to deliver meaningful engagement, at scale, in a trusted, brand-safe environment.

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Design of white paper book for World Travel and Tourism Council and Bloomberg Media Group.

Marketing collateral for Bloomberg Businessweek magazine.

Custom content campaign for Mercedes-Benz  while at Bloomberg Media. This dynamic page highlights key features of the Mercedes E-Class family thru the notion that our senses are the key driver to making an emotional connection. Immersive storytelling through the lens of sight, sound and feel celebrates three innovative companies that combine technology, passion and craftsmanship to set standards of excellence in their own fields – paralleling the story of the 2018 Mercedes-Benz E-Class family of vehicles. This is brought to life by aligning the technology and performance of the Mercedes with the similar craftsmanship and emotionally driven products of other successful brands in areas such as photography (Leica cameras), music (Roland pianos), and clothing (Voormi).

View live page here

Custom content campaign for 3M by Bloomberg Media Group. This campaign ran during Bloomberg’s New Economy Forum to increase brand awareness around safety. The campaign included two videos, an infographic, two digital articles and a print advertorial.

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Custom content dynamic page for Citrix while at Bloomberg Media. Art direction for video and website design.

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Advertorial layouts for Bloomberg Businessweek and Markets magazines.

The Future of Work. For the second chapter in this series, Citrix wanted to explore the importance of digital transformation, both technologically and culturally, through its sponsorship of Major League Baseball. Bloomberg Media Studios told this story via a video spotlighting Brendan Reilly, CEO of EON Sports, which uses virtual reality to train baseball players to achieve real results on the field. The dynamic page also featured an interview with futurist Jacob Morgan, who explained how technology can improve the employee experience.

Digital design for the custom content campaign, Innovations That Deliver, for the United States Postal Service.

While working at Patricia Spencer Design, I worked on the brand identity, menus, print collateral, advertising, signage, art direction and web design for this project.

URBO is a 26,000 SF, 600 seat restaurant, coffee shop, bar and events space in the heart of Times Square. URBO brings together the best of New York and its outer boroughs into a central space.

www.urbonyc.com

Logo, brand identity, print collateral for Veltio. Agency: Trevelino/Keller

Logo design, UX/UI, and research project for HelpNav, a website that helps users find social services and charities that help better their lives.

Video of website flows is here.

Industry: Technology Consulting

Overview: Davies Woerner Group, a consulting group that brings trading partners together, was positioning for growth and needed to refresh their brand identity and overall branding efforts including a custom portal for Flextronics, a key client.

Objective: Create a fresh image and overall identity program that allows for growth.

While working at Patricia Spencer Design, I worked on the logo, brand identity, print collateral, signage and web design for this project.

Pier A Harbor House is a 28,000-square foot, multi-experiential food and beverage destination. Pier A is listed on the National Register of Historic Places and is a designated New York City landmark. Opening in 1886 as the headquarters for the New York Harbor Police and Department of Docks, and later as the VIP entrance for European Ambassadors traveling to Ellis Island. PSD tried to preserve the historic legacy of Pier A through the brand identity. The entire interior and and exterior signage program is created to reflect each rooms name, character and history. 

The first floor features an extensive bar and oyster bar with casual dining. Upstairs has more formal dining and numerous restaurant and bar venues. The third floor is for private events with the most stunning NY Harbor views and sunsets.

While working at Patricia Spencer Design, I worked on the logo, brand identity, print collateral, signage and web design for this project.

Pure Green promotes pure living with their selection of cold pressed juices, smoothies and healthy grab and go items. While working at PSD, we were asked to help in the total branding and packaging design for New York City’s latest, cold press juice company.

While working at Patricia Spencer Design, I worked on the logo, brand identity, print collateral, menus and web design for this project.

5 Napkin Burger is an All-American Bistro and Bar with 5 locations and growing. PSD was challenged to help refresh and unify the brand throughout the store in New York, Boston, and Miami before the company begins franchising worldwide. 5 Napkin also wanted to tell the world that they were more than just burgers throughout their branding. 5 Napkin Burger wanted to keep the number "5" from their old logo, so PSD cleaned up the logo and created a new look for the brand. A pattern with PSD designed a new responsive website for 5 Napkin, that encourages user interactivity through its linking to social media and utilizes an a CMS system that allows the client to easily make website updates.

While working at Patricia Spencer Design, I worked on the logo, brand identity, print collateral, packaging and web design for this project.

Saratoga Juice Bar came to PSD for a fresh look and rebrand. Saratoga Springs is famous for their natural springs and is synonymous with health and wellness. PSD created a new logo, brand identity, packaging, print collateral and website for the lifestyle brand.

www.saratogajuicebar.com

Logo and packaging for Ampersand Goods, a fashion accessories brand based in NYC.

While working at Patricia Spencer Design, I worked on the logo, brand identity, menus and web design for this project.

Food Matters NYC is a private chef service that delivers delicious and healthy, five-star cuisine to your home daily. Food Matters came to us to redefine their brand. We created a new logo, website and packaging and labeling system. The new website helps customers understand that Food Matters offers more than personalized cuisine delivered, but healthy nutrition as a way of life. It also features a blog and allows clients to fill out their food preferences and health history in a convenient online form. The site is clean and fresh, bringing Chef William’s food to life.

While working at Patricia Spencer Design, I worked on the interior concepts, logo, brand identity, print collateral, signage and packaging for this project.

The Butcher and the Farmer is a full brand development that PSD was asked to create for an overseas client. Our task was to create Brand Positioning, Logo/secondary icon(s) development, Color Palette and Typography, Menu design, Uniform design, Interiors, Signage System, packaging design and website design. The visual branding was vital in bringing in investors and landlords. 

Logo
Website
Print
Environmental
Packaging
Menus

While at Patricia Spencer Design, I worked on the logo, brand identity and print collateral for this hotel.

Northwood hospitality’s newest hotel in their vast collection, contacted PSD to create the branding for this modern, seaside resort in Key West, The only newly built hotel in Old Town Key West in 20 years. PSD created the simple mark to represent the 0 mile marker which marks Key West and chose the teal blue color for the color of the sea, this color is used throughout the hotel.

While working at Patricia Spencer design I worked on the logo, website, brand identity and menus for Cuisine Studios, a catering company in NYC.

www.cuisinestudios.com

While at PSDNYC, I worked on the logo, brand identity, packaging, menus and website for H&H Bagels.

Conceptual design for a lifestyle magazine.

Conceptual design of logo and packaging for Empire Spirits Gin.

While working at PSD we were commissioned to create the brand for this New York sushi restaurant.

Logo Website Print Packaging Menus

www.sushistar.com

I Created the concept and overall brand for Pink Moss Clothing, a contemporary children’s clothing line. Designed apparel and a brand identity including catalogs, line sheets, stationary, promotional videos, advertisements, flyers, website and trade show displays. Oversaw all aspects of printing for marketing materials and apparel production. Marketing efforts resulted in the line being picked up by clothing boutiques in the Atlanta area.

Presentation design for Innovolt’s Investor Relations deck.

Logo update, brand identity and sales sheets for iLumen.

Agency: Trevelino/Keller

While working at Patricia Spencer Design, I worked on the logo, brand identity, menus, signage and web design for this restaurant.

While at Smallwood, Reynolds, Stewart, Stewart and Associates, I developed a rendering style for site and master plan renderings.

Wall design for Loft Life magazine competition. Piece is titled, 'Beauty is in the eye.'

Bridge2 Solutions is an innovator in the world of incentive, consumer and performance rewards. The company is dedicated to offering the industry's leading reward selection and leading-edge technology. The goal of this project was to refresh the look of their brand with a clean and cutting edge, technology feel that exemplifies the services Bridge2 delivers. 

I worked with the client to clearly understand their services and the type of feeling they wanted their company to convey. I designed an new logo, stationary package, sales sheets, Power Point templates and sales presentations. The result was a clean and progressive look for the brand that successfully conveys that they are an innovative technology company.

www.bridge2solutions.com